Whether they’re scrolling through their home feed, their search results, or another user’s board of carefully curated images, their screens will look consistent: plastered with images. The way its users peruse the platform’s content is by navigating and toggling through various collections of images. But despite that, there’s something that just seems.sneakier about the ads on this particular platform. Like its social media competitors, Pinterest also discloses which pins have been paid for. Pinterest ads, however, hit a little bit differently. No questions here about whether or not there were ad dollars put behind this Forever 21 post. Similar to Instagram, the paid content is clearly labeled as a “Sponsored” post and the numerous “Shop Now” CTAs are a pretty dead giveaway. Now, let’s consider Instagram’s brother-in-arms: Facebook. Though it appears among other organic posts, there are some pretty clear differences that set it apart from the rest of the posts, right? They often pop up mid-feed, clearly distinguished as paid content by the “Sponsored” tag above the ad visual and/or a bold, color-changing CTA (like this one below from indie cosmetic brand Lemonhead LA).
Think about Instagram ads and how they appear on the app. Before we get into the nitty-gritty about Pinterest ads, let’s take a look at what Pinterest ads are not.
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